Associations have to decide whether we compete on price efficiency or on more brand value? It’s hard when someone is 2000% cheaper.ĭisruption is hard to see out the windshield, but easy from the rearview mirror. When something is fundamentally disrupted, 90% of the value disappears within a decade.

Mancini referenced the example of JP Morgan Chase, an AIIM client, where teller processing of checks cost them 65 cents per transaction, an ATM is 8 cents per transaction, and now mobile device processing is just 3 cents per transaction. If you’ve thought the past 20 years of change is disruptive, just wait to see what we are on the cusp of.

We all represent professions and industries that are radically changing. Mancini believes disruption means five things for association leaders.ġ. How should associations and technology intersect in an era of unprecedented disruption?

The nexus of those two outlooks is member engagement. He openly says his two biases are 1) He is an “association guy” who believes associations should play an invaluable role in society. 2) He is a “technology guy,” not a technical person, but someone who loves technology and how it transforms our lives. So Mancini knows associations need to figure out how to manage and serve their own long histories in a future of disruption. Their mission is helping organizations to streamline and organize their information assets.ĪIIM started as the National Microfilm Association in the 1950s and adapted as information technology has developed. He is the former CEO and now “Chief Evangelist” for AIIM (Assocation for Information and Image Management). His AUC keynote combined elements of all three topics. John Mancini is a speaker today on technology changes, inbound marketing, and association management. What should you know about digital disruption? I listened via the #AUC2016 livestream to ”Why Does Everything We Know About Engaging Members Seem Wrong?” If you missed it or want a refresher, here’s a helpful recap.

Cost of evernote per transaction